I attended the Switchfoot 9th annual Bro-Am this past weekend in Encinitas (North San Diego county) CA. and had a great time! This is the second year I have attended the Bro-Am and I plan to make it an annual summer pilgrimage from now on. This surf contest/concert event at Moonlight Beach was started in 2005 as a benefit for Stand Up For Kids, a non-profit charity that helps the homeless youth in San Diego and all over America. The money raised from the Bro-Am event each year goes to Stand Up For Kids. The song “Dark Horses” written by Jon Foreman from Switchfoot’s most recent album, Vice Verses, was inspired by the tribulations that these young people have faced in their lives. If you have never heard the music of this rock and roll band do check them out! Their next album and first movie combo project titled Fading West is due out this fall.
Switchfoot played a set at the auction dinner (which I did not attend but I plan to next year) and a set at the beach the next day along with several other guest bands. They also screened a preview of their new film Fading West. Professional surfer Rob Machado was also there and is a strong supporter of Bro-Am. After a day of surf contests and music right on the beach, the event wrapped up at the Belly Up Tavern in Solana Beach with performances by Fiction Family (which Jon Foreman also plays in) and several guest musicians as well.
I love this part of San Diego so much that I decided to spend the next day enjoying Encinitas. It has so many restaurants and mom and pop shops. Surfing and skateboarding are very popular here. Organic food and craft beer is plentiful. That stretch from Leucadia to Solana Beach is my favorite part of San Diego. It really is a unique and wonderful place and I really must get back over there more often; not just once a year.